Mountain View Golf Course located in historic Santa Paula, California hired Evans Design of Alpharetta, Georgia to design and implement a fresh new identity for the course.
Mountain View, located in historic Santa Paula, California, the “Citrus Capital of the World” is a scenic and challenging 18-hole par 70 golf course. Nestled between the tranquil Topa Topa/Santa Paula Mountains and the massively rugged cliffs of the South Mountain range, Mountain View is located midway between Ojai and Ventura, just 12 miles east of the Pacific Ocean.
"Mountain View has evolved considerably since being founded in 1968 and has always been affectionately called ‘the best kept secret in Ventura County,’” said Cathey Haley, owner of Mountain View. "Today, MVGC is letting the cat out of the bag. We want everyone to know about our great course and feel that this new identity and website will do just that. We feel the new look better reflects what we’re known for and that is being a stunningly beautiful course that is both family and wallet friendly."
Mountain View’s new brand identity is now live on their website at: www.mountainviewgolfcourse.net. The site reflects large and beautiful images immediately showing off Mountain View’s great scenery with full screen rotating images. The navigation utilizes very clear labeling and let’s the course’s audience quickly and easily get to the exact information they want in one click.
The site also features a Wordpress content management system (CMS) so that Mountain View can quickly and easily update the site themselves.
Find out if your website needs a redesign by following the steps in our free ebook: Get Your Website to Work for You: 7 Easy Ways to Make Your Website More Effective. This free download will help you decide if you need to redesign and turn your website into a lead generating asset. Download your free copyhere.
Not all websites need to be redesigned but if that is the direction you are headed make sure you are going into a redesign for the right reasons. Owning a website is just like owning a house: you are never done improving it. Website redesign is a continuous process, and should be just as much (if not more) about functionality as it is design. The first thing you need to do is set goals for your website to determine if a redesign is in order.
Some Examples of Good Reasons for a Redesign
›› We want to get found by more prospects.
›› We want to convert more prospects into leads and eventually, customers.
›› We want to take advantage of new technology.
›› We want our site to be more accessible on new devices.
Misguided reasons for redesigning your website are driven by the thought that the freshness and “wow factor” of a new website will increase excitement over your brand. The main motivations behind website renovations should be to improve the performance and accessibility of your website. A beautiful website, although intriguing and aesthetically pleasing, is secondary to a functional traffic and lead generating website.
This post is an excerpt from our free ebook: Get Your Website to Work for You: 7 Easy Ways to Make Your Website More Effective. This free download gives advice on turning your website into a lead generating asset. Download your free copy here.