DOES YOUR WEB SITE NEED TO BE REDESIGNED?
Not all websites need to be redesigned but if that is the direction you are headed make sure you are going into a redesign for the right reasons. Owning a website is just like owning a house: you are never done improving it. Website redesign is a continuous process, and should be just as much (if not more) about functionality as it is design. The first thing you need to do is set goals for your website to determine if a redesign is in order.
Some Examples of Good Reasons for a Redesign
›› We want to get found by more prospects.
›› We want to convert more prospects into leads and eventually, customers.
›› We want to take advantage of new technology.
›› We want our site to be more accessible on new devices.
Misguided reasons for redesigning your website are driven by the thought that the freshness and “wow factor” of a new website will increase excitement over your brand. The main motivations behind website renovations should be to improve the performance and accessibility of your website. A beautiful website, although intriguing and aesthetically pleasing, is secondary to a functional traffic and lead generating website.
This post is an excerpt from our free ebook: Get Your Website to Work for You: 7 Easy Ways to Make Your Website More Effective. This free download gives advice on turning your website into a lead generating asset. Download your free copy here.